Emma James – who the hell is she??

I get pretty fed up with people taking one look at me and assuming by the physique that I just lift weights. Recently at a hospital appointment I had to repeat 3 times what I do before the woman actually could process that I was telling her something which didnt involve lifting weight or being “big”. So I though I would write a brief overview of what I have done and am doing. On top of that, apparently due to not “shouting” about what I do, quite a few people I know really dont get the ground breaking work we are doing and how this can take sport performance and also therapy to an entirely new level and I have been extremely proud to have involved with forward thinking scientific gurus who are so ahead of their time they leave everyone standing.

Of course, in the UK, the ability of many to either acknowledge, promote or even worse, be pleased for people who are winning or producing new material and challenging the old ideas is sadly lacking and it has been through the support of the few in the UK we have managed to get this far. My students, clients and colleagues here and in many different countries have left me breathless with their work where they have taken what I have taught them and applied it to their own areas of expertise. So – below is the list of my own stuff so I dont get asked any more ridiculous questions:

Trainer and developer of NLP and psychological performance in sport, developer of the pressure performance system,  leading UK and international therapist in eating related disorders, sexual dysfunction and social anxiety, published author of Rebel Diet, international speaker on Sport and therapeutic intervention. Worked with institutions like the Nepal Olympic Committee and Sports Council in Kathmandu, Italian Sports Council, RAF, MOD, HSBC, New Zealand Sports Council, The Womens College in Riyadh, Saudi Arabia and the list goes on.

In the middle of my second book IronPsyche and the then the third NLP in Sport plus 4 handbooks to go with the IronPsyche book. Launched IronPsyche across the USA in 2010 and now developing the system further into other countries.

19 times British Champion, 13 times European Champion and 3 times world Champion in full powerlifting and now specialising in bench press. World record hold still in squat and benchpress and also competed internationally in bodybuilding. A breif encounter in strong woman and competed in Europe’s Strongest woman but was pretty rubbish at anything I have to run around in!

Holder of National Rally License, past competing in Formula Ford and a bit o a petrol head but not as much as I would like to be.